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画册设计的五大技巧!

来源:http://www.jindingyinshua.com   日期:2018-12-28

  画册规划并不是无迹可寻虚无缥缈的工作,相反画册的规划应该遵从一定的规则和办法。画册的规划者也应该具备一定的才能和本质。整体来说,画册规划者应该有三方面的才能:有平面色彩生理学根底,有绘画草图的才能,对传统课程的学习。

  The album planning is not a work that can be traced in vain. On the contrary, the album planning should follow certain rules and methods. The planner of the album should also have certain talent and essence. Overall, album planners should have three abilities: the basic of plane color physiology, the ability of sketching, and the learning of traditional courses.
  一步:从点、线、面开始,把握平面构成、色彩构成、立体构成、透视学等根底;我具备客观的视觉经验,树立理性思维根底,把握视觉的生理学规则,了解规划元素这一概念。
  First step: Starting from point, line and surface, grasp the foundation of plane composition, color composition, three-dimensional composition, perspective and so on; I have objective visual experience, establish the basis of rational thinking, grasp the physiological rules of vision, understand the concept of planning elements.
  第二步:平面规划师应该会画草图,依据一项调查报告咱们可知道规划毕业生应具备“优异的草图和徒手作画的才能,作为规划着应具备快而不拘谨的视觉图形表达才能,绘画艺术是规划的源泉,规划草图是思维的纸面方式,咱们有理由相信,绘画是平面规划的根底,平面规划的规划的根底!”
  Step 2: Graphic planners should be able to draw sketches. According to a survey report, we know that graduates of planning major should possess "excellent sketches and freehand drawing abilities. As planning should possess fast and unrestrained visual graphics expressive abilities. Painting art is the source of planning, and planning sketches are the paper-based way of thinking. We have reason to believe that painting is plane planning. Fundamentals of Planning, Fundamentals of Planning! "
  第三步:要对传统课程进行系统全面的学习,如陶艺、版画、水彩、油画、摄影、书法、国画、是非画等等,加强了规划的动手才能、表现才能和审美才能,明白什么是艺术,发现你自己的特性。尽管这是一个长期而且杂乱的进程,可是只要锲而不舍就能有不错的效果。
  The third step is to study traditional courses systematically and comprehensively, such as pottery, printmaking, watercolor, oil painting, photography, calligraphy, traditional Chinese painting, right and wrong painting, etc. It strengthens the practical, expressive and aesthetic abilities of planning, understands what art is, and discovers your own characteristics. Although this is a long and chaotic process, perseverance can have a good effect.
  上面总结的“三步走”是传统意义上画册规划应该具有的本质,现实中,人们应该依据自己的实际情况进行合理的改变。画册规划是一项“任重而道远”“繁琐而杂乱”的进程,不是一朝一夕,一蹴而就的工作,规划者应该锲而不舍,持之以恒,以求到达“胜利”的对岸。假如要使版面整体看起来美观大方,那么久一定要在订口处留意使用轴对称的办法,据此规划版式,常会有一种大气魄的整体感,对视觉会带来新鲜的影响。以订口为轴的对称版式,外本分合,张敛有致,或形成版面、开本的扩张,或加强向心力的剥削,有衡稳之效。
济南画册印刷
  The "three steps" summarized above is the essence of traditional album planning. In reality, people should make reasonable changes according to their actual situation. Album planning is a "long way to go" and "cumbersome and chaotic" process, not overnight, overnight work, planners should persevere, perseverance, in order to reach the "victory" of the other side. If we want to make the layout look beautiful and generous, we must pay attention to the use of axisymmetric method at the binding for a long time. Based on this, the layout will often have a sense of grandeur and integrity, which will bring fresh impact on the vision. The symmetrical layout, which takes the binding as the axis, divides and closes the external part, expands and converges, or forms the expansion of the layout and the opening book, or strengthens the exploitation of centripetal force, has a stable effect.
  恰当地留白
  Leave a blank properly
  所谓的留白,即是在适宜的版面范围作出一个空白区域,而这个区域是特意作为艺术审美而留出来的空白,是现代书籍版式规划认识的体现。恰当、合理地留出空白,能传达出规划者典雅的审美兴趣,打破死板板滞的常规惯例,使版面通透、开畅广州标志规划、跳跃、新鲜,给读者在视觉上形成轻捷、愉悦的影响,目力因之得到松懈、小憩。当然,大广州标志规划片空白不可乱用,一旦空白,必须有照应,有过渡,以免为方式而方式,形成版面空泛。
  The so-called blank space is to make a blank area in the appropriate layout range, which is a blank area deliberately left out as an artistic aesthetic, and is a reflection of the understanding of modern book layout planning. Appropriately and reasonably leaving a blank can convey the elegant aesthetic interest of planners, break the rigid routine, make the layout clear, open Guangzhou logo planning, jump, fresh, and form a light and pleasant visual impact for readers, and relax their eyesight. Of course, the blank space of Guangzhou logo planning can not be used arbitrarily. Once blank, it must be taken care of and transitional, so as not to form a blank layout in a way.
  以上五点就是关于画册版式规划的技巧,想要做好画册版式规划,除了要把握这些根本的技巧之外,还有一点很重要的就是,规划者一定要记住依据企业的实际情况作具体调整,例如企业本身假如是规划公司,那么就可以做的形形色色,充满构思,而企业假如是事业单位,就可以做的正式一点。
  The above five points are about the skills of the layout planning of the picture album. If you want to do a good job in the layout planning of the picture album, besides grasping these basic skills, it is also very important for the planner to remember to make specific adjustments according to the actual situation of the enterprise. For example, if the enterprise itself is a planning company, then you can do a variety of things, full of ideas, and if the enterprise is a matter. Business units, you can do a little more formal.