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怎样印刷宣传单才能发挥应有的作用?

来源:http://www.jindingyinshua.com   日期:2018-12-19

  一.如何快速吸收目的人群的留意力:

  First, how to quickly absorb the attention of the target population:
  当一个人接到他人发放的宣传单页后,普通都是在走路的过程中应用几秒钟的时间快速扫了一眼,假如不能快速吸收到目的人群的兴味,宣传单页就直接进入了渣滓桶,要想吸目的人群感兴味,就要学会去考虑:目的人群对什么样的信息感兴味?人普通只对本人有价值和益处的信息感兴味!
  When a person receives a leaflet page issued by others, he usually takes a few seconds to scan it quickly in the course of walking. If he can't quickly absorb the interest of the target group, the leaflet directly enters the dregs bucket. If he wants to attract the interest of the target group, he must learn to consider: what kind of information interest does the target group have? People are generally interested in information that is of value and benefit to them.
  所以我们在设计宣传单页的时分,我们的正面不要呈现太多的信息,直接呈现目的用户关怀的信息,不要去讲产品、不要去讲公司、去讲活动,而是直接简单几句话讲对目的人群具有诱惑力的价值和益处或者具有吸收力的点可以惹起对方的猎奇!其实宣传单页的封面就像文章的标题一样,在信息大爆炸的今天,文章的标题直接决议着读者能否翻开你的文章继续阅读,看完下面的内容你会愈加的明白!
  So when we design the leaflet page, we should not present too much positive information, directly present the information of the target user care, do not talk about products, companies, activities, but simply say a few words that have attractive value and benefits to the target group or attractive points can arouse the other party's curiosity. Actually, the cover of the leaflet page is just like the title of the article. In today's information explosion, the title of the article directly decides whether the reader can open your article and continue reading. After reading the following content, you will understand more clearly.
  比方:新店开业,10年经历的外型师为你理发,仅需10元!扫码预定即可!(新店开业,是做活动的理由,10年经历的外型师处理了顾客的痛点,仅需10元也是一个价钱上的诱惑,扫码预定,直接让目的人群留下来了)
  For example: the new store opened, 10 years experience of first-class stylists for your haircut, only 10 yuan! Sweep the code and reserve it! uuuuuuuuuuu (The opening of a new store is the reason for doing activities. The top-ranking stylist who has experienced 10 years has dealt with the pain points of customers. Only 10 yuan is also a temptation of price. It allows the target group to stay directly by sweeping the codes and making reservations.)
  二.如何才干够让人把宣传单页保存下来:
  2. How can we keep the leaflet?
  请问:顾客接了你的宣传单,为什么会丢掉?由于:这个宣传单页不能给顾客发明价值,或许你会问:就一个普通的宣传单能为用户发明什么样的价值呢?宣传单页不就是通知客户公司的状况和产品效劳吗?
  Excuse me: The customer received your leaflet, why did he throw it away? Because: this leaflet page can't invent value for customers, you may ask: What kind of value can a common leaflet invent for users? Doesn't the leaflet just inform customers of the company's status and product service?
  假如你还停留在这种程度,阐明你对营销的认识还不够深入,营销就是要时时辰刻为客户发明价值,让我来通知你让宣传单页发明价值的常见两种方式:
  If you still stay at this level and clarify that your understanding of marketing is not deep enough, marketing is to invent value for customers from time to time. Let me inform you of two common ways to make the leaflet invent value:
  一种办法:
  The first way is:
济南印刷厂
  能够在宣传单页上加上公交道路、地铁道路、小区物业的电话、小区XX效劳机构的电话......等等,这些日常生活或者工作信息息息相关的内容,详细放什么内容,需求依据你的详细状况来选择。
  Can add bus road, subway road, residential property phone, residential XX service organization phone... Etc. on the leaflet page, these daily life or work information are closely related to the content, what to put in detail, according to your detailed situation to choose.
  第二种办法:
  The second way is:
  你能够依据你的促销活动,优惠信息,设计一个具有诱惑力的折扣,或者抽奖活动,或者免费领取礼品......
  You can design an attractive discount based on your promotional activities, preferential information, or a raffle or a free gift...
  举例:在一个新开的社区,有一家美发店,他设计了一份宣传单页,在宣传单页的正面大大的写上:新店开业,10年经历的外型师为你理发仅需10元,扫码加微信预定理发师!这个就十分的有诱惑力,由于在当天文发根本上都是在30元左右,程度还很普通,这家店经过这种方式这家店很轻松的就让这个小区的居民晓得了,同时让这些人都加到了微信,然后经过微信进一步的树立信任,把人引流到店铺里面!
  Example: In a newly opened community, there is a hairdresser. He designed a leaflet. On the front of the leaflet, it says: the new shop is open, the first-class hairdresser who has experienced 10 years only needs 10 yuan for your haircut, and the hairdresser is scheduled for scanning code and Wechat. This is very tempting, because at the time of astronomical hair is fundamentally about 30 yuan, the degree is very ordinary, this shop through this way, the store is very easy to let the residents of this community know, while these people are added to Wechat, and then through the further establishment of trust in Wechat, people are drained into the shop!
  在绝大多数时分我们要想经过宣传单页直接把人引到店铺里面去还是具有一定的艰难,但是要让一个人扫码加微信就很简单了,同时加上微信后还可以产生宏大的价值!在这里特别强调一下,是加店长的个人微信,而不是公众平台的微信,加公众平台的微信没有多大意义!
  Most of the time, it is still difficult for us to lead people directly into stores through leaflets, but it is very simple to let a person sweep code and add Wechat. At the same time, adding Wechat can also produce great value! In particular, I would like to emphasize here that it is the personal micro-mail of the store manager, not the micro-mail of the public platform, and the micro-mail of the public platform does not make much sense.