现实生活中，顾客购买补品，大多会对大面积暖色调的产品包装感到满足。而对清洁用品则对冷色调包装感兴趣。山东印刷厂这既是产品主观因素又是顾客情感心思的效果。成功的产品包装规划不仅能引起顾客情感和联想，并且还应当使顾客“过目不忘”。心思学以为回忆是人对过去经历过的事物的重现。回忆是心思知道过程的重要环节，需求精确地把握包装规划与顾客情感心思规则，然后提高包装规划的效果，山东印刷厂促进顾客发生购买产品的行动。
In real life, when customers buy supplements, most of them will be satisfied with the large area of warm tone product packaging. For cleaning products, they are interested in Cold-Tone packaging. Shandong Printing Factory is not only the subjective factor of products, but also the effect of customers'emotions. Successful product packaging planning can not only arouse customers'emotions and associations, but also make customers "never forget". Psychology holds that memory is a reproduction of what one has experienced in the past. Memory is an important link in the process of mind-knowing. We need to grasp the packaging planning and customer emotional rules accurately, and then improve the effect of packaging planning. Shandong Printing Factory promotes customers to purchase products.
物理性印刷，印墨在印纹部分完全是一种堆积承载，无印纹部分则低凹或凸起，与印纹部分高度不同而不能沾着印墨，任其空白，故印纹部分印墨移转于被印物质上，仅属物理机械效果。一般凸版印刷、凹版印刷、孔版印刷、干平版印刷等，均属物理性印刷（印刷面高于或低于非印刷面）。
Physical printing, printing ink in the print part is a kind of stacking load, the non-print part is concave or protruding, and the height of the print part is different from that of the print part and can not be stained with ink, leaving it blank, so the transfer of printing ink to the printed material is only a physical mechanical effect. General relief printing, gravure printing, orifice printing, dry lithographic printing, etc., are physical printing (printing surface is higher or lower than non-printing surface).
山东印刷厂
Shandong printing factory
印刷品是一种靠视觉仲裁的产品和艺术品，画册印刷的质量好坏取决于许多因素，纸张特性无疑是其间一项重要因素。性能优良的纸张，能完整地完结油墨转移，使图文清晰、饱满地再现于纸张上，然后获得令人满意的仿制效果。但由于山东印刷厂纸张等材料及工艺技术等因素的限制，大多数五颜六色连续调图画得不到忠实仿制和再现，而只能使印刷图画尽可能逼近于原稿。
Printed matter is a product and artwork by visual arbitration. The quality of picture album printing depends on many factors. Paper characteristics are undoubtedly an important factor among them. The paper with good performance can complete ink transfer completely, make the pictures and texts clearly and satisfactorily reproduced on the paper, and then obtain satisfactory imitation effect. However, due to the limitations of paper and other materials and technology in Shandong Printing Factory, most of the colorful continuous tone drawings can not be faithfully copied and reproduced, but can only make the printed drawings as close as possible to the original.
构图技巧的粗细比照：所谓粗细比照，是指在构图的过程中所运用的颜色以及由颜色组成图画而形成的一种风格而言，在书画作品中咱们知道有适意和适意之说，或适意与适意同出现在一个画面上（如同国画大师齐白石的白菜与蝈蝈的画一般），这种风格在包装构图中是一些包装时常利用的表现手法。关于这种粗细比照有些是主体图画与烘托图画比照；有些是中心图画与布景图画的比照；有的是一连粗暴如风扫残云，而另一边则精巧的细若游丝；有些以狂草的书法替代图画，这在一些酒类和食品类包装中都能随时随地见到。
Comparisons in Composition Skills: The so-called coarse and fine comparison refers to the color used in the composition process and a style formed by the color composition of the picture. In the painting and calligraphy works, we know that there is a sense of appropriateness and appropriateness, or that the sense and appropriateness appear on a picture (like the Chinese painting master Qi Baishi's cabbage). Like the painting of scorpion, this style is often used in packaging composition. Some of them are the comparison of the main picture and the foil picture; some of them are the comparison of the central picture and the setting picture; some of them are rough as the wind sweeps away the clouds, while the other side is delicate as hairs; some of them are the replacement of the painting with wild calligraphy, which can be seen anywhere and anytime in the packaging of some alcoholic and food products.
The above is an introduction about how to compose the picture in the printing process. More information about Jinan packaging and printing can be clicked on our official website: http://www.jindingyinshua.com/. We will serve you wholeheartedly!
