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包装设计的基本定位需求是什么?

来源:http://www.jindingyinshua.com   日期:2019-09-08

要素一:品牌定位

Element 1: Brand positioning
在商场里选择物品的时候映入眼帘的首先是包装设计,品牌印象也是包装为主导。销售的产品中品牌定位也叫生产商定位,而给品牌做定位是包装设计的基本要素,现阶段商标定位也是将重点着力于产品品牌信息和形象的表现。根据定位要素来说包装设计是产品质量给消费者的印象前提;
When choosing goods in the market, the packaging design is the first thing to be seen, and the brand impression is also led by packaging. Brand positioning in products sold is also called manufacturer positioning. Brand positioning is the basic element of packaging design. At this stage, brand positioning is also focused on the performance of product brand information and image. According to the positioning factors, packaging design is the premise of impression of product quality to consumers.
要素二:产品定位
Element 2: Product positioning
包装设计也要考虑产品定位,也就是在包装装潢的画荷上标明卖的是什么东西,使购买者迅速识别这是一种什么性质的商品,同时包装设计也要体现它有什么特点,比如要通过包装设计表现出是廉价的大众化商品还是昂贵的商品,产品定位在包装中要让产品放在货架上就能确定消费人群;
Packaging design should also consider product positioning, that is, to mark what is sold on the painting lotus of packaging decoration, so that buyers can quickly identify what kind of commodity it is, and packaging design should also reflect its characteristics, such as whether it is a cheap popular commodity or expensive high through packaging design. File goods, product positioning in packaging to allow products on the shelf can determine the consumer population;
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要素三:消费定位
Element 3: Consumption Orientation
消费者的定位也是要从包装设计这个角度考虑,在包装设计中将消费者的喜好融入进去,而且现在的包装设计对消费者的考虑侧重点也很重要,因为毕竟产品通过包装设计也是展示给消费者看。而消费者是有差别之分的,分人群和消费水平,才能综合起来实现包装设计中的材质和花纹;
The positioning of consumers should also be considered from the perspective of packaging design. The preferences of consumers should be integrated into packaging design. And the focus of packaging design is also very important for consumers. After all, products are also shown to consumers through packaging design. Consumers are different. Only by dividing people and consumption level can we realize the material and pattern in packaging design.
包装中的细节值得售后好的包装设计工作室精细化的根据用户群体与消费目标人群的区分来钻研,将定位的理念使用在包装设计过程是产品定位和消费定期的基础。让包装设计不再是井中捞月,落实到实处,真正为实际购买的消费者服务。
The details in packaging are worth studying in the packaging design studio after-sales. It is the basis of product positioning and regular consumption to apply the positioning concept in the packaging design process according to the distinction between user groups and consumer target groups. Let packaging design is no longer a matter of fishing for the moon in the well, implement it and really serve the consumers who actually buy it.
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