Element 1: Brand positioning
When choosing goods in the market, the packaging design is the first thing to be seen, and the brand impression is also led by packaging. Brand positioning in products sold is also called manufacturer positioning. Brand positioning is the basic element of packaging design. At this stage, brand positioning is also focused on the performance of product brand information and image. According to the positioning factors, packaging design is the premise of impression of product quality to consumers.
Element 2: Product positioning
Packaging design should also consider product positioning, that is, to mark what is sold on the painting lotus of packaging decoration, so that buyers can quickly identify what kind of commodity it is, and packaging design should also reflect its characteristics, such as whether it is a cheap popular commodity or expensive high through packaging design. File goods, product positioning in packaging to allow products on the shelf can determine the consumer population;
Element 3: Consumption Orientation
The positioning of consumers should also be considered from the perspective of packaging design. The preferences of consumers should be integrated into packaging design. And the focus of packaging design is also very important for consumers. After all, products are also shown to consumers through packaging design. Consumers are different. Only by dividing people and consumption level can we realize the material and pattern in packaging design.
The details in packaging are worth studying in the packaging design studio after-sales. It is the basis of product positioning and regular consumption to apply the positioning concept in the packaging design process according to the distinction between user groups and consumer target groups. Let packaging design is no longer a matter of fishing for the moon in the well, implement it and really serve the consumers who actually buy it.
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