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我国目前的标签行业的发展面临着哪些挑战?

来源:http://www.jindingyinshua.com   日期:2019-06-17

我国的标签印刷始于20世纪70年代末期,主要设备、技术、工艺和资料均来自日本、美国和台湾地域。

Label printing in China began in the late 1970s. The main equipment, technology, technology and information came from Japan, the United States and Taiwan.
目前标签印刷根本有三种印刷方式,以凸版印刷为主的印刷方式,以柔印、胶印的印刷方式。国内目前仍以凸印为主,柔印次之,少量用胶印印刷,今后开展趋向柔印将占主导位置。
At present, there are basically three kinds of printing methods for label printing, one is relief printing, the other is flexo printing and offset printing. At present, relief printing is still the main method in China, followed by flexo printing and offset printing in a small amount. In the future, flexo printing will dominate.
随着市场经济的开展,特别包装行业和防伪行业的需求剧增,国内标签市场,近几年坚持着持续高增长的势头,年均增长率均坚持在15%~20%,这是其他包装印刷行业无法比较的。标签印刷已颇具范围,目前全国有4000多家从事标签印刷的企业,年产量到达10亿平方米。
With the development of market economy, the demand of special packaging industry and anti-counterfeiting industry has increased dramatically. In recent years, the domestic label market has maintained a sustained high growth momentum, with an average annual growth rate of 15%-20%, which is not comparable with other packaging and printing industries. Label printing has a wide range. At present, there are more than 4000 enterprises engaged in label printing in China, with annual output reaching 1 billion square meters.
标签印刷的疾速开展,有力地带动标签印刷产业链的构成与开展。不干胶标签印刷产业链既包括从事标签印刷企业也包括设备制造、标签资料消费及相关企业如油墨、制版等。这就为标签印刷行业的开展奠定了雄厚的物质根底。
The rapid development of label printing has greatly promoted the formation and development of label printing industry chain. The industry chain of non-sticker label printing includes not only label printing enterprises but also equipment manufacturing, label material consumption and related enterprises such as ink, plate making, etc. This has laid a solid material foundation for the development of label printing industry.

济南标签印刷

由于我国标签印刷行业起步较晚,近几年固然开展很快,但同欧、美、日等兴旺国度相比,无论市场范围、产品层次、新技术的应用以及消费程度等方面还存在着相当大的差距。我国的标签印刷市场尚处于开展的初级阶段,还未成熟。正如标签集团公司总编安迪·托马斯先生发表的文章中所说:“中国目前压感印刷产业的现状与20世纪70年代中期欧洲和北美的情形差不多”。他说要差30多年,可能激进了一点,我看至少也要差上10~15年吧。主要表如今:
Because of the late start of label printing industry in China, although it has been developing very fast in recent years, there is still a considerable gap in terms of market scope, product level, application of new technologies and consumption level compared with other prosperous countries such as Europe, the United States and Japan. China's label printing market is still in its infancy and immature. As Andy Thomas, editor-in-chief of International Label Group, said in his article, "The current situation of pressure printing industry in China is similar to that in Europe and North America in the mid-1970s." He said it would be 30 years, maybe a little radical. I think it would be 10 to 15 years at least. Mainly now:
1)标签印刷凸版仍占主导位置,而上早以柔印为主了;
1) Label printing relief still occupies the leading position, while flexo printing has long been the main method in the world.
2)纸类仍占较大的比重,我国85%为湿揭标签,而上已转向薄膜为主;
2) Paper still accounts for a large proportion, 85% of which are wet labels in China, while the international trend has shifted to film-based labels.
3)化标签印刷企业较少;
3) There are fewer specialized label printing enterprises.
4)在标签印刷中采用新技术较少,有的技术以至是空白。如射频智能标签等。
4) There are few new technologies in label printing, some of which are even blank. Such as radio frequency smart tags.
但是目前随着市场需求的变化,特别是处于世界经济一体化的时期对标签印刷不时提出新的、更高的请求,表如今新技术的应用、多功用、多种用处的新种类等方面。
But at present, with the change of market demand, especially in the period of world economic integration, new and higher requests for label printing are put forward from time to time, showing the application of new technologies, multi-functions, new types of multi-uses and so on.
随着更多国外公司的进入和采购的需求,标签行业会呈现更多的业务整合,标签印刷企业将愈加,利润的降落,印刷商首要思索的问题是重新定位,以面对愈加的采购和标准化的请求,商品的生命是周期变短,零库存,促销和消费者的需求,便利单一批次量不大,反复的业务增加,印刷商面对业务的反响要愈加疾速,消费要更有效率,在投资时全面地思索机器和配套的综合本钱,过去那种只算眼前和部分的利益在目前高竞争低利润的状态下曾经无法顺应,思索到环保的大趋向,和品牌管理对批次颜色和质量的分歧请求,性价比和特地的窄幅柔版印刷时机有普遍的顺应性。目前国内一些很多上范围的标签企业都在思索的问题,比方配置一台特地的标签柔版印刷机,价钱可能凸版机贵不了几,但针对质量和稳定性请求较高的业务,交货期短,请求快速改换印活,更能合适请求,而从灵敏性和长期投资报答率的角度则更为划算。
With the entry of more foreign companies and the demand of international purchasing, the label industry will present more business integration. The label printing enterprises will become more professional and their profits will decline. The printer's first consideration is to reposition the products to meet the demands of more professional purchasing and standardization. The life cycle of the products will be shorter, zero inventory, promotion and consumer demand will be zero, and the convenience will be single. With the increase of batch size and repeated business, the response of printers to business should be more rapid, consumption should be more efficient, and the comprehensive cost of machines and matching equipment should be considered comprehensively when investing. In the past, only the immediate and partial interests could not be accommodated under the current situation of high competition and low profit, and the trend of environmental protection and brand management for batch color and quality could not be considered. Different requests, cost-effective and specific timing of narrow flexographic printing are generally adaptable. At present, many label companies in China are thinking about the problem. For example, the price of a special label flexographic printing machine may not be too expensive, but for business with higher quality and stability requirements, short delivery period, requests for quick change of printing activity, more appropriate request, and more cost-effective from the perspective of sensitivity and long-term return on investment.
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