画册印刷广告是指利用报纸，和其他印刷品传播有关信息的广告形式。画册印刷广告包括广告主自行或者委托广告经营者利用、等形式发布，介绍自己所推销的商品或者服务的一般形式印刷广告，以及广告经营者利用有固定名称、规格、样式的广告专集发布介绍他人所推销的商品或者服务的固定形式印刷广告。
Picture book advertisement refers to the form of advertising that disseminating information through newspapers and other printed materials. Picture album printed advertisements include advertisers themselves or entrusted advertisers to publish in the form of publishing, introducing the general form of printed advertisements of the goods or services they sell, and advertisers'publishing of the goods or services they sell by using special albums with fixed names, specifications and styles. Form print advertising.
画册印刷广告的特点：
The characteristics of print advertisements are:
1、容量大，图文并茂。
1, large capacity, graphic and excellent.
2、保存性强。
2, strong preservation.
3、快速、有效且经济。
3, fast, effective and economical.
画册印刷广告注意事项：
Notes for picture book printing advertisements:
1、印刷广告必须真实、合法、符合社会主义精神文明建设的要求，不得含有虚假的内容，不得欺骗和误导消费者。
1. Printed advertisements must be genuine, lawful and in conformity with the requirements of socialist spiritual civilization construction. They must not contain false contents or deceive or mislead consumers.
2、印刷广告应当具有可识别性，能够使消费者辨明其为印刷广告，不得含有新闻报道等其他非广告信息内容。
2. Printed advertisements should be identifiable, enabling consumers to identify them as printed advertisements and should not contain news reports or other non-advertising information.
3、发布印刷品广告，不得妨碍公共秩序、社会生产及人民生活，在法律、法规及当地县级以上人民政府禁止发布印刷品广告的场所或区域不得发布画册印刷品广告。
3. Publishing printed advertisements shall not interfere with public order, social production and people's livelihood, nor shall they be published in places or regions where laws, regulations and local people's governments at or above the county level prohibit the publication of printed advertisements.
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